Back in November I had a post entitled “Nuts for Pistachios” where I wrote about the advertising push by Paramount Farms to promote their Wonderful Pistachios. In addition to doing nationwide TV spots, they held a contest asking folks to do their own advertisement on how they crack open pistachios. They recently announced the winner, and so I thought I’d post it here. Singer/musician DeStorm Power from Brooklyn, NY took home $25,000 for creating the below video:

Of the video entries Paramount posted on the GetCrackin’ website, this was the one I personally voted for. It has a fresh sound and a positive vibe that fits nicely with how Paramount is trying to brand their Wonderful Pistachios (i.e. healthy, fun to eat, etc). Nice work DeStorm! Who would have thought ten years ago a company could post a contest like this, and get this kind of result back. Fantastic. For more on DeStorm, check out his YouTube channel or follow him on Twitter.

Tags: Advertising, get crackin', Paramount Farms, pistachios, wonderful pistachios

Posted in Advertising
No Comments Yet Posted by Brian Vertrees