Of the video entries Paramount posted on the GetCrackin’ website, this was the one I personally voted for. It has a fresh sound and a positive vibe that fits nicely with how Paramount is trying to brand their Wonderful Pistachios (i.e. healthy, fun to eat, etc). Nice work DeStorm! Who would have thought ten years ago a company could post a contest like this, and get this kind of result back. Fantastic. For more on DeStorm, check out his YouTube channel or follow him on Twitter.

The core essence of this thirty-second spot is fantastic as it focuses on opportunity using a personal experience.  I think most of us hope that we are living our lives just the same way – preparing for the opportunity that might come in the future.  Throughout the spot it shows Tiki in his Escalade – and in an amazingly humble way you totally feel like he deserves that Escalade (and that hopefully one day, each of us can have our Escalade too – either literally or figuratively).  While the visuals of the Escalade driving are great, without a doubt, it’s Tiki’s comments that make the commercial relatable and memorable.  Two thumbs up to Cadillac on this commercial (even if it is two years old ; ).